We believe that social media and its richness is the way to conquer challenges and competition in the online world. But have you ever thought about the dark side of the coin. Why doesn’t anybody consider the fact that the emergence of social media itself has given birth to the terrible competition and hassle in the online world?
When we talk about the beginning years of social media, it becomes easy to cognize that social media wasn’t meant for businesses and websites to promote their products and content. Taking a look back in the initial years, social media networks were introduced in order to bring friends and people closer to share personal ideas and all. The use of social media for business has resulted in an absurd mix of personal and professional life of people. Maybe that’s why many people have found their social media engagement as the culprit in condensing their professionalism.
Most of us are much aware of the benefits of social networks but we are heedless of its negative aspects. Some of them are barely true whereas some of them are a little tricky to understand. Many people now strongly believe that social media is bad for small business and their online presence. Some of the notions and facts supporting the argument “Social media is plaguing online world” are derived below.
1. Social media is covering the truth
People are buying likes and followers to show themselves as experienced and potent which they are not in actual. Consider a Twitter profile with over 200K followers, while having a first glance to such profile you may not think about its real and fake followers. Off course non-experts will tend to believe that the profile is legitimate as most of them doesn’t know anything about fake followers. The insane usage of social media has resulted in the arrival of unethical businesses which makes huge bucks by selling fake followers. These businesses are third party (not a part of social media networks) and are capable of advancing you with the thousands of followers per day using a black hat technique “Zombie Following”, which is all about supplying inactive profiles as twitter followers and Facebook likes. Such inactive or zombie accounts won’t convert into sales but seriously they can display untruthful image for any business in front of the visitors.
2. Gave birth to paid search
Your content needs to be optimized and shared on social media frequently to perform and rank better on search engines which themselves have become paid now. Adwords, which helped small businesses long ago has now set up the bar really high. That’s the main reason why Adwords has now been called as a big fish game. As the fight for keywords is increased, the PPC costs have also increased. Small businesses cannot play close to the big ones as they can pay any amount of dollars for PPC, whereas a small business doesn’t afford to pay that much.
3. Stacked workflow
If you are blogger then you are expected to have more and more content everyday which you can share on your blog and social media profiles. Sadly, social media is unavoidable if you consider to promote your content and rank better. And this has also increased the work. Every business whether big or small has left with no choice except making this workflow a habit.
4. Transfer of ideas
While being dependent on social networks you may need to expose a lot of plans and ideas to spread a word among the community. Your social profiles are like open books for the public. Any of your competitors can subscribe or follow you to read about your daily ideas, strategies or anything you are preparing and may come up with the execution before you do. This is something like “ideas getting stolen officially”.
5. Making SEO difficult day by day
Google have already started to consider the corporate attires as primary. They hit small business websites and blogs with Google Panda, penguin and newly built hummingbird algorithms to lower their ranks down. Why? Because they are paid by the rich businesses to rank high. Bitter but true and deadly for small businesses and individuals struggling to find their space and voice online.
6. Complex management
If you are a freelancer or an entrepreneur then you have to manage a lot of social media accounts and your website on your own, since you are the only individual running your business. This will not only jumble up your work but also your ideas which you are about to implement. Back in the days, social media engagement used to be a secondary task whereas now it has become primary as you are always required to devote more time towards it as compared to your primary business tasks.
7. Reduced the importance of websites
Social media networks gave birth to social media freaks who are always tempting to find links to your social media profiles without even taking a complete glance on your homepage. Even if your website has a lot of interesting stuff to show, but those maniacs won’t get impressed with that. All they need to know is that how much Facebook likes and Twitter followers you are retaining. Small business websites are also outranked by maniacs who use social media especially Facebook as their daily blog by investing in it.
To sum up
The objective of social media networks has been changed a lot over the past few years which has made content marketing really tough. Social networks are now selling likes and followers which makes them only partially open source. Small businesses and individuals who doesn’t afford to invest in social media are unable to get the most out of their online marketing strategies without paying huge bucks towards content promotion.