A little clarification
Content Marketing with LinkedIn sounds ineffective to people who are not responsive about creating and managing a LinkedIn account. It is an absolute fact that LinkedIn has surpassed numerous job portals worldwide. It is the most popular professional network available. But its prospects are not limited to that.
Then what, Is content marketing with LinkedIn really possible?
Yes, LinkedIn can help to reach out and deliver content to targeted audience. A report from Econsultancy says that LinkedIn drives 64 percent of the total traffic from social media channels to corporate websites.
Time to learn Content Marketing LinkedIn. Here is a compilation of 5 superb ways to market your content with LinkedIn.
1. Share your articles on LinkedIn
The first yet basic step is to share your content or posts on LinkedIn. Many people don’t bother to share anything on LinkedIn, just because they don’t have many connections. Believe me, connections doesn’t matter much here. While sharing, LinkedIn gives you the ability to share your links respectively with your connections, public and groups. So I advise you to share your articles with public first.
2. Join groups and share posts
All you have to do, join some LinkedIn groups relevant with your niche. Then just share articles from your blog or website. And ultimately you will get page visits from the viewers interested in your content. This will also benefit in getting your content shared further by viewers.
3. Write articles in LinkedIn groups
You can also write and post articles in LinkedIn groups itself, but make sure to include links to your blog or website. This will attract the attention of the group members and they will more likely to read your articles through. The links within your articles will drive the readers to your blog posts.
4. Write Pulse posts and include link to your blog or website
Pulse is the very new publishing platform by LinkedIn. It has the ability to get any content viral. Its reach is above any other social channel, according to me. Here again you have to include hyperlinks to the blog posts for rich back linking. All Pulse articles published by you gets listed just below your profile picture and basic information section. Any user visiting your profile will first perceive the thumbnails of the articles you have written.
5. Comment on others’ posts
When you are a member of a group, you also tempt to read others’ content to explore more ideas. And if you read an article thoroughly and want to share your opinion or ask questions about it, then just go for it and post a comment. Most people just like and let go if they find an article interesting. But what is more important than liking is commenting. On the other hand, most readers always wish to see the comments for reviewing purpose. Your profile as a commenter will get views from the publisher himself and the readers as well. Gradually, the readers will drive to your LinkedIn profile and will surely wish to see what articles you are posting in groups and Pulse.