It sounds uninteresting to improve your LinkedIn profile. But it is really necessary. Whether you are looking for a job or not, it is still recommended to keep your profile updated. Here is a compilation of certain tips which will help you in bringing out most of your LinkedIn profile.
1. Choose appropriate profile picture
Let us start with the obvious i.e. the profile picture. It is the first impression for the recruiters which is supposed to be apt. It is not necessary to have an image with formal clothing at all, you can use any image which looks professional. But it shouldn’t be too funky to display the stylishness of you. Strictly avoid selfie and any photo with goggles on.
2. Customize your LinkedIn profile URL
By default the LinkedIn profile URL seems robotic. But you can make it user-friendly. Doing so will make it easy for you and your viewers to remember and share it. Follow this simple guide to customize your URL.
3. Write an appealing Professional Headline
If you are looking for a job then your headline shouldn’t display your current designation. Instead, you should write about your expertise and job profile you are seeking in few words. For example: “Digital Marketing Enthusiast seeking job opportunity”. After reading your headline, the viewers will tempt to go through your entire LinkedIn profile.
4. Use Summary section wisely
You have to elaborate your expertise and experience in brief. You can also add a bulleted list of tasks you have achieved till date. Bear in mind that the attention span of humans is not more than 8 seconds. You must ensure that people can read your summary section within 8 seconds. Many people populate their summary section with paragraphs which is not recommended.
5. Overcome from “First Person Pronoun” myth
Don’t consider your LinkedIn profile as a resume or CV. It is ideal to use first person pronouns like ‘I’ ‘Me’ ‘My’ to make your profile friendly and interactive. Any profile written in third person format doesn’t looks self-written.
6. Publish Posts
If you want to get your LinkedIn profile viewed by recruiters, then you have to target them as if they are your audience. What you have to do is just publish posts on any subjects related to the job profile you are seeking. Recruiters often search and read articles relevant to the job vacancies they have. This will certainly get your LinkedIn profile discovered by recruiters.
7. Join Groups and engage
You should join LinkedIn groups correlated with your interest and background. You should also share and publish posts in the groups you join. Again this will get your profile discovered by other people in your niche and background. This will also help you in gaining more and more connections.
8. Ask for Recommendations
Ask your previous employers to write recommendations. A better way is to craft a message yourself and tell the same to the employers. This will enable a satisfactory message which you can flaunt in front of your viewers. A recommendation always persuades the attention of the viewers, especially recruiters.
9. Ask for Endorsements and manage
Don’t wait to get endorsed, because it will take forever if you wait. Ask your colleagues to endorse you. Remember to ping ample number of your connections to endorsement requests. If you get endorsements only from a selected group of your connections then the outcome may appear vague in the eyes of recruiters. Thus it is really necessary to ensure that endorsements come from multiple number of connections.
10. Make it easy for others to contact you
The final point. Don’t forget to update your contact information, Your LinkedIn profile is your ultimate professional network that will benefit you time and again. It acts as your resume, your experience letter and persona. Hence, it is equally important that people can contact you in more than one method. That’s LinkedIn gives you the option to enter your email address, phone number and Twitter account in “Contact Info” panel.