Alright! so you are landed here because you might be searching for various tips and tricks to promote your business online through digital marketing. Indeed this is the right place to learn what you are intended to. But, we’ll come back to that sooner. Why? Simply because I want to tell you a short story that is worth reading 🙂
Even a kid of today’s generation knows that promoting any business online requires a website. Nowadays, it is ordinary to build a website. But the biggest challenge lies in promoting it. Back in the good old days, people used to utilize various online directories to bring traffic to their websites. Many people still claim that directory submissions are still effective. But the thought leaders of today do not consider it as the ideal method because the web is now run by the search algorithms of Google like Panda and Hummingbird. These algorithms emphasize over fulfilling the user intent by serving relevant content to their search queries.
Undoubtedly, you Google for ways to promote your business online pretty frequently. You must come across numerous Digital Marketing methods to suit your objective. You must have become familiar with the fact that promoting a 5 to 10 page website is impossible without infusing a blog within your website. As a blogger or content writer, your ultimate aim is supposed to reach the top of Google’s search engine results page. You might also feel like that it is next to impossible to create your presence among the millions of running websites. Consider Digital Marketing as your breakthrough for this problem.
So, this is the end of the short story, I hope you you’ve enjoyed it. Let us now stretch this story by answering the cardinal question:
How to Promote your Business Online through Digital Marketing?
Here are the 5 common yet coolest avenues which can help you promote your business online through Digital Marketing.
Wait for a moment!
Before reading forward, just take an oath that you won’t be presuming things, even if you know a few tips already.
Ever heard of Facebook? LOL! just kidding 😛 Let’s go factual about it. Facebook is the most trending social media platform in today’s time. Currently, it has 1.94 billion active users. Therefore, promoting or building reach and generating awareness using Facebook is considered as the initial step for website promotion or it is the best way rather. Facebook provides three major avenues of content promotion as listed and explained below:
A. Facebook profile
Your Facebook profile is a great way to generate initial engagement for your content. When you share any links from your blog/website on your Facebook profile, your friends are likely to give initial likes and shares.
B. Facebook Page
All you have to do is, create a Facebook page for your company or brand, invite your friends to like your page and share articles from your blog on your page. Include a minimum and maximum of two hashtags relevant to the subject of your article to ensure higher reach of your shares.
C. Facebook Groups
Facebook groups is a great way to target the desired audience and generate traffic. Just join some groups relevant to your niche and share your articles in those groups.
Everyone know linkedIn as the leading professional network. It is another professional social media stage to showcase the intensity and efficiency of your work.Your Linkedin contacts perceive an authentic image of yours, hence they are more likely to engage with the content your share. Just like Facebook, LinkedIn offers similar avenues of content promotion which are:
A. LinkedIn Sharing
The first yet basic step is to share your content or posts on LinkedIn. While sharing, LinkedIn gives you the ability to share your links respectively with your connections, public and groups. It is recommended to share your articles within all these three standpoints.
B. LinkedIn Publishing (Formerly LinkedIn Pulse)
Another significant avenue provided by LinkedIn is the LinkedIn publishing platform. Under this, what you have to do is write detailed articles and include some outbound linked to your website or blog. This will ensure to build quality back-linking and yield relevant traffic to your website or blog.
C. LinkedIn Groups
LinkedIn Groups is undoubtedly the most powerful ingredient of LinkedIn Marketing. This is again helpful in building quality backlinks to your website. The technique is really simple. All you have to do is:
- Join some relevant LinkedIn groups.
- Summarize any of the articles from your blog.
- Post the summarized article in the group and include the link to your blog post.
Posting on LinkedIn on regular basis will definitely help in building audience and your thought leadership position.
Nothing competes Twitter when we talk about reach building. There are ample examples of people getting insane fame by just tweeting. Twitter is also considered comparatively an easy medium of generating audience and thought leadership. With Twitter, you have to 140 characters to take explain your message to the audience. In order to ensure maximum reach of your Tweets, you have to follow the simple techniques listed below:
A. Include a minimum and maximum of Two hashtags in your tweets.
You can research for hashtags by typing any keyword from your content prefixed with the hash symbol in the search option of Twitter. For example: If you are writing about “Top 5 amusement parks in Delhi“ then you can prefix any of the keywords and create hashtags as ‘#amusement’ or ‘#Delhi’. Then you have to type the chosen hashtag in the search option of Twitter to identify how much that particular hashtag is trending.
B. Include the Twitter handle of any thought leader in the Tweet.
It is indeed ideal to include the Twitter handle of any thought leader which inspires you or someone from whom you have learnt something. There is a big chance, that the thought leader will like or retweet your tweet. In return you will can get your tweet viral.
C. Include the link from your website.
If you are sharing a link from your website then the link will automatically get embedded in your tweet. But if you are simply posting a tweet then, you should include a link from your website so that you can get traffic.
4. Email Marketing:
Email Marketing is the primary channel of generating leads for the business globally. It is the direct channel marketing that involves sending content or product information directly to the potential customers through emails. The concept of email marketing has been augmented and it is being leveraged in a different manner now. Today we have email marketing platforms like Mailchimp and Aweber to create and design email campaigns and sending them to the email list of potential customers in one go with minimal cost. Talking in brief, the procedure of email marketing inculcates:
- Signing up for an email marketing platform like Mailchimp or Aweber.
- Building the email list. As a beginner you can import the contacts from your email account and LinkedIn account.
- Designing the campaign and including a call to action button that redirects the user to the landing page on your website.
People with limited or no knowledge of digital marketing thinks of Quora as the Q&A platform. Indeed it is, but it is not limited to that, not at all. Modern businesses are deploying Quora as the medium of lead generation and driving traffic. You will glad to know that you can do the same as well. Quora comes with two types of avenues which can definitely help you market your content and bring potential customers to your website.
When you are answering questions on Quora, make sure to be as descriptive as possible because quantity matters here a lot. You should also include a few keywords related to the topic you are writing about. You can research for keywords using Google Keyword Planner. Include a minimum of one and a maximum of two links from your website. Remember, exceeding the number of links may get your answer discarded as per the community guidelines of Quora. This will ensure, any person reading your article will definitely click the links provided by you and gets landed on your website.
B. Quora Blogs
Very few people are aware that Quora also provides a free blogging platform. That means, you can create your blog under the sub-domain of Quora itself, for example: yourname.quora.com. Then you have to write blogs the way you write on your website and include some back-links to your website as well.
I have written this article to specifically draw the attention of the beginner level users. If you are one of such users and willing to promote your business online through digital marketing then I’m happy that you’ve been through my content. I hope that if you deploy the channels and strategies elaborated above then it will definitely be a good start for you.
If you are someone who wants to start a career in digital marketing than you might like to read my another article 5 Tips to Crack Digital Marketing Interview.